1. The process of creating my logo was very interesting because I am potentially going to use it for my summer business. My brothers and I have been running a tent rental business for the past five years, and one thing we lack is an attractive logo that leaves a lasting impression on our customers or future customers. I enjoyed the process of trying to brainstorm a logo, but feel I sabotaged it a little bit because of my lack of artistic ability. There were many things that I imagined but failed to transcribe to paper because I am so limited in my artistic skills.
2. Creatively I was thinking of using a design that was colorful yet simple. The design needed to be compact enough that it will fit on our truck and business cards. I really liked the look of block lettering, which is an example in one of my sketches, but it seemed to take up to much room when I used our entire business name. The idea of incorporating different designs into the logo really made the company name stand out, which is the whole point of having a logo created in the first place.
3. The most important thing that I discovered when creating my logo was the logo does not have to be a work of art. As limited as I am artistically, I feel I was able to produce a design that would work for us. I am sure that a professional company would be able to develop a design much better than mine was, but at what cost. In the end, I was very happy with the results.
4. The most important thing I learned while watching the video and throughout the readings was no idea is bad. During the brainstorming portion of the design phase, it is important to consider all options. The video was very helpful in explaining the process of designing process including the process of selecting a logo.
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